Who we are

Concepts in Action, Inc. (CIA) is a Philippine-based brand activation agency which aims to deliver unique, relevant and engaging experiences that help bring brands closer to consumers.
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What we do

CIA is passionate about one thing: Converting Insights into Action. We leverage on consumer insight to conceive powerful ideas. Then, we bring these ideas to life to capture the minds and hearts of consumers.
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Our work

Ethnic Marketing, Event Marketing, Promotion Marketing, Field Marketing and Retail Marketing
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Concepts in Action, Inc. (CIA) is a Philippine-based brand activation agency which aims to deliver unique, relevant and engaging experiences that help bring brands closer to consumers.

Established in 2005, we are a growing marketing agency with a proven track record of serving world-class brands (view here).

Our management team consists of seasoned brand, marketing and research professionals with international and multi-industry experience from companies that offer fast-moving consumer goods.

CIA also has an existing network of ground consultants and project-based personnel across the Philippines, Asia, US, and Europe.

We are the only brand activation agency in the Philippines with vast global expertise

CIA is passionate about one thing: Converting Insights into Action

We leverage on consumer insight to conceive powerful ideas. Then, we bring these ideas to life to capture the minds and hearts of consumers.

Our Capabilities include:

  • Ethnic Marketing (local or overseas)
  • Event Marketing (Corporate, Brand or Entertainment, Press Events)
  • Field Marketing (Malls, Schools, Offices, House-to-House, On- Street etc, )
  • Promotion Marketing (Trial and Loyalty)
  • Retail Marketing (In-store sampling, promotions and merchandising)
  • Digital Marketing (New)

We also do:

  • Marketing Consultancy
  • Creatives – Graphic design, Videography
  • Research – Store Audits, Mystery Shopping, Consumer Research
30,10,0,100,1
600,600,60,1,3000,1000,25,2000
90,300,1,50,12,25,50,1,70,12,1,50,1,1,1,5000
0,1,1,0,2,40,10,5,1,1,0,10,0,0
<div align='center'><b>Western Union</b><br> <span style='font-size:11px'>Ethnic Marketing<br> Community Event<br> Hong Kong</span></div>
<div align='center'><b>Western Union</b><br> <span style='font-size:11px'>Ethnic Marketing<br> Community Event<br> Tokyo, Japan</span></div>
<div align='center'><b>Western Union</b><br> <span style='font-size:11px'>Ethnic Marketing<br> Community Event<br> Rome, Italy</span></div>
<div align='center'><b>Pantene Pro-V</b><br> <span style='font-size:11px'>Event Marketing<br> Media Launch<br> Philippines</span></div>
<div align='center'><b>Glade Sport</b><br> <span style='font-size:11px'>Event Marketing<br> Car Show Series<br> Philippines</span></div>
<div align='center'><b>Lacoste</b><br> <span style='font-size:11px'>Event Marketing<br> Fashion Show and Press Launch<br> Philippines</span></div>
<div align='center'><b>Pepsi SMS Raffle Promo</b><br> <span style='font-size:11px'>Promotion Marketing<br> Prize Fulfillment<br> Philippines</span></div>
<div align='center'><b>M&M's Fun Travel</b><br> <span style='font-size:11px'>Promotion Marketing<br> Redemption Promo Fulfillment<br> Philippines</span></div>
<div align='center'><b>Dairy Creme</b><br> <span style='font-size:11px'>Field Marketing<br> Mothers day Mall Activity<br> Philippines</span></div>
<div align='center'><b>Glade Sport</b><br> <span style='font-size:11px'>Field Marketing<br> Toll Gate Product Sampling<br> Philippines</span></div>
<div align='center'><b>Mr. Muscle</b><br> <span style='font-size:11px'>Retail Marketing<br> In-Store Product Sampling<br> Philippines</span></div>
<div align='center'><b>SC Johnson Solution Centers</b><br> <span style='font-size:11px'>Retail Marketing<br> Product Display & Merchandising<br> Philippines</span></div>

OUR WORK




Be part of our dynamic team!

We are now hiring :

  • Project Manager
  • Sampler/Promoter
  • Merchandiser
  • Team Leader
  • Graphic Artist
  • Account Manager For inquiries or applications, please call Tel +632 3765434 and connect to the Human Resources Department.

For inquiries or applications, please call Tel +632 3765434 and connect to the Human Resources Department.